Every day more companies are using PPC publishing to make more money. And the money is there to be made, whether you are an advertiser or someone who is providing the space for the ads on your website. Here are 9 steps for those who are providing the space and sharing the click revenues.Step 1. Getting a SubjectIf all you are doing is providing space for PPC ads, you can have any kind of website you want. However, make it a subject you know well so you can write good content.Step 2: Know the AudienceIf you have decided to do a website on ceramics so you can attract ads from large art supply companies, know what your audience will be entering in search engines. PPC publishing is highly dependent on keywords.Step 3: Website DesignKeep your site easy to navigate and friendly to the eyes so people will stay and read the ads.Step 4: WritingPPC publishing relies on your content. For the ceramics website, the PPC provider will place art supply ads because those will appeal to your readers. Write well to keep people clicking.Step 5: Ad PlacementOnline, people’s eyes move in the shape of an F. Design your ad placement accordingly.Step 6: SizesBig is not better in PPC publishing–pleasing is better. Don’t use large type or huge graphics–balance.Step 7: Update and RefreshNo one likes old news–keep people coming back with daily or weekly posts on your subject.Step 8: Is the Website Running?Make sure your website is always working, otherwise people will never get there and you lose your ads.Step 9: No CheatingDo not click your own ads. Also, don’t have your friends go click them all every day. Search engines will pick up on that and kick you from the PPC publishing program immediately.
The intent behind PPC publishing is to increase traffic flow to a given website. Writing and publishing articles that use specific keywords and phrases designed to attract visitors to a website when queried within a search engine do this. When preparing a website for advertising using PPC publishing methods, it is important to use the right keywords and keyword phrases.One consideration to remember is although a keyword may be popular; it may not be effective because of its popularity. In reality, the most effective keywords and phrases are what you need to gain the most traffic.How To Use Effective PPC Publishing* Match keywords and phrases to the most important and profitable aspects of your site* Research your competition* Use well written articles* Make keyword placement a top priorityWhen an article used for PPC publishing is concise, the reader is more likely to stay with it longer. Captivating the interest of the reader is the goal. The longer the potential customer or client is exposed to your product means more exposure to your information. More exposure means they will be more likely to obtain your product or service rather than search on for another provider.Use the left hand rule with PPC publishing. That means try to obtain placement of your PPC advertising on the left hand of the page. The human eye is naturally drawn to the left. When using left hand placement you have a greater advantage of having your properly written, well researched, and carefully selected keyword advertising placed in a location to generate the most clicks.